Text, reply, complete (24 Aug 2010)

- The simple SMS message could be the next business tool to revolutionise customer and employee interaction - and not a moment too soon, says Peter Tanner, founder of Boomerang - The potential of the simple text message has been largely lost on the business world - until now. Yes, companies have used one-way SMS to confirm appointments or...

HAS VISA EUROPE MISSED A TRICK? (24 Aug 2010)

Dear Editor, Organisations in the financial services sector are finally realising the potential of SMS technology to improve their customer service offering, enabling access to real-time information and to guard against fraudulent activity. This latest service from Visa Europe will certainly bring benefits to its cardholders, but it does not...

BOOMERANG SMS SOLUTIONS LAUNCHES BOOMMAIL (26 May 2010)

- Boommail empowers organisations with intelligent two-way SMS technology sent straight from the desktop - Boomerang SMS Solutions, the intelligent SMS solutions provider, today announces the launch of Boommail, a brand new offering for businesses to embrace two-way SMS technology straight from the desktop. Boommail empowers staff to send and...